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The A To Z Guide To Search Engine Optimization : PDF eBook

The A To Z Guide To Search Engine  Optimization

PDF eBook File Type : PDF eBook
Pages : 209
Language : English
File Size : 1151 KB
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The insider secrets to getting your website to rank in the top of the search engines
Contents


What Is Search Engine Optimization...... 4
2. The Different Between SE & Directory ............... 11
3. Algorithms, Crawling & More............. 26
4. Submission Basics............ 73
Directories............ 75
5. How To Boost The Rankings Of Your Pages....... 90
Some other Keyword Research Tools. 105
Must Have Features Your Web Site..... 113
6. Paying For Listings & Rankings....... 159
7. Keeping An Eye On Your Rankings. 180
8. Analyzing Your Web Stats................ 183
9. SEO Tools, Software & Services That May Help You ........ 187
10. Determining Return On Investment With SEO................ 191
11. Resources.... 197
SE Information ................. 202

1. SEO Beginnings


What Is Search Engine Optimization

Search Engine Optimization is a process of choosing the most appropriate targeted keyword phrases related to your site and ensuring that this ranks your site highly in search engines so that when someone searches for specific phrases it returns your site on tops. It basically involves fine-tuning the content of your site along with the HTML and Meta tags and also involves appropriate link building process. The most popular search engines are Google, Yahoo, MSN Search, AOL and Ask Jeeves. Search engines keep their methods and ranking algorithms secret, to get credit for finding the most valuable search-results and to deter spam pages from clogging those results. A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carries may change continually. Algorithms can differ so widely that a web page that ranks #1 in a particular search engine could rank #200 in another search engine. New sites need not be "submitted" to search engines to be listed. A simple link from a well-established site will get the search engines to visit the new site and begin to spider its contents.

It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site.
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PDF eBook File Type : PDF eBook
Pages : 209
Language : English
File Size : 1151 KB
Download Now for only $19
30 days full money-back guaranty!

Add to Cart / Download Now

Instant download after payment. No waiting!


Short Description: The insider secrets to getting your website to rank in the top of the search engines
Keywords : seo
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EbooksA.com »Marketing » SEO » The A To Z Guide To Search Engine Optimization