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Google Adwords Exposed : PDF eBook + Audio

Google Adwords Exposed

PDF eBook File Type : PDF eBook + Audio
Pages : 46
Language : English
File Size : 10957 KB
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Terry:

Hi there. This is Terry Telford and today we are extremely fortunate to have Phil Chapman, who is a Google AdWords expert, on the line with us. Phil actually hails from the executive offline world, and he's experienced quite a remarkable success offline. He has basically taken his offline success and duplicated it online.

One of the most successful products that Phil has is, How to Succeed with Google AdWords. It's an eBook that Phil has put together on his research and his practical experience. We're going to discuss the book a little bit, and pick Phil's brain about Google AdWords and find out exactly how you can use them to maximize the traffic you're going to be getting to your website.

I'd like to first off say thank you very much for being here with us today, Phil.

Phil:

It's my pleasure. Thanks for inviting me, Terry.

Terry:

Thanks so much. Just to get a little bit more acquainted with you, Phil, maybe you can tell us a little bit about your background and how you ended up where you are now.

Phil:

Sure. My background is in management, both in marketing and in retail. I predominantly worked for two major companies in the U.K. One was a Home Base, which is DIY chain with about 230 stores nationwide, and one was a food retailer with about 440 supermarkets around the U.K., which retailed around 8 billion pounds, which is about 14 billion dollars. I was responsible for some fairly large projects in these companies. In the year 2000, we had a computer meltdown project. Most recently, one was whose target was to save 100 million pounds a year by simplifying operations in the supermarkets.

Following some major board changes in the year 2000, the project I was working on was going to be changed so drastically I hardly recognized it myself. One of the options that I had was to take a pretty generous severance package, which I took and set up a business of my own.

Terry:

Excellent.

Phil:

We currently have two websites and several more on the way and a marketing company, which is basically how I became involved with AdWords in a big way.

Terry:

Did you have any online experience before? When you were in the offline world, were you also dabbling in the online world?

Phil:

No, not at all until the year 2000 when we set up our first oil paintings websites. I'd only ever experienced the Internet as a casual surfer. I did use it for research in the projects I did with Home Base and the supermarket chain. I never did anything with Internet marketing, thought.

Terry:

You've had six years of experience online.

Phil:

Yea, it is about six years.

Terry:

When did you start using Google AdWords?

Phil:

I suppose it was a couple of years ago. One of the reasons that I thought of writing the book was my first explorations into Google AdWords were pretty fruitless if I'm going to be honest. I suppose I started off using the guidelines that Google provides on the side. As excellent as Google is in all sorts of ways, it's not in their best interest to help people. There's a lot more to it than getting a couple of keywords together and writing a couple of ads and putting everything in the Google AdWords pot.
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PDF eBook File Type : PDF eBook + Audio
Pages : 46
Language : English
File Size : 10957 KB
Download Now for only $9
30 days full money-back guaranty!

Add to Cart / Download Now

Instant download after payment. No waiting!


Short Description: This is Terry Telford and today we are extremely fortunate to have Phil Chapman, who is a Google AdWords expert, on the line with us. Phil actually hails from the executive offline world, and he's experienced quite a remarkable success offline.
Keywords : adwords, google adwords, pay per click, ppc, traffic, website traffic, blog traffic, Advertising, Business
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