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Guide to Copywriting to Promote your Business : PDF eBook

Guide to Copywriting to Promote your Business

PDF eBook File Type : PDF eBook
Pages : 36
Language : English
File Size : 210 KB
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Learn everything about Copywriting to Promote your Business!

Table of Contents

1 What is Copywriting & Why Is It So Important? .... 4
2 The Basics of Copywriting: Important Terminology ... 5
2.1 Target Market: ........ 6
2.2 USP: ......... 10
2.3 Features: ......... 12
2.4 Benefits: ........ 12
2.5 Bullets ......... 14
2.6 Headlines: ........ 16
2.7 Subheadlines: ........ 18
2.8 Testimonials ......... 19
2.9 Call-to-action: ........ 21
2.10 Offer......... 22

3 Tips for Writing Great Copy ....... 24
3.1 Speak to Your Audience ........ 24
3.2 Avoid Excessive Adjectives ........ 25
3.3 Be Specific ......... 26
3.4 Don't Worry So Much about Grammar ..... 27
3.5 Keep it Simple ........ 28
3.6 Keep Layouts Simple ....... 29
3.7 Be Succinct & Edit ....... 30
3.8 Sense of Urgency - Get Them to Buy Now ..... 30
3.9 Close the Deal - Call-to-Action ....... 31
4 Why a Marketing Mama Needs a Website for Her Copywriting Plan ... 33
5 Closing ........ 35


Simply put, copywriting is the writing you use in your written promotional
materials. This can include your advertising, website, brochure, catalogs,
business cards, sales letter and more.

Copywriting is what you use to get your customers and potential customers to
take a particular action. For example:

* Call you for more information
* Place an order
* Sign up for your mailing list
* Get them to refer a friend to your business

Many business owners make the mistake of thinking they can just throw their
copywriting together. I congratulate you for taking the time to read this guide
because the information in it will put you ahead of many other small business
owners who make this mistake.

Consider this:

When someone visits your website or reads your brochure, you aren't there to
answer their questions or to convince them how great your product is. Your
words need to do that for you. In other words, you need effective copywriting.
This guide is going to show you how to do that.

Read more...

PDF eBook File Type : PDF eBook
Pages : 36
Language : English
File Size : 210 KB
Download Now for only $0
30 days full money-back guaranty!

FREE Download



Short Description: Learn everything about Copywriting to Promote your Business!
Keywords : Copywriting, Marketing
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